Taking on two projects this quarter
Philipp Roth
Owner of KOMUNIQUE — Web Design Agency
I design and build websites that load fast, read clearly and turn quiet traffic into real enquiries. Strategy, interface and code come from one desk, so nothing gets lost in the hand-off.
Design
Interface and art direction
Code
Hand-written front-end
Care
Support after launch
About
I make websites that earn their keep.
I build for the web because I like the moment a rough idea turns into something you can actually click. That is the whole job as far as I am concerned: taking a business that already knows what it does, and giving it a place online that says so clearly, quickly, and without decoration for its own sake.
My approach is deliberately unglamorous. I start with the questions that decide everything else, namely who the page is for, what they should do next, and what is currently in the way. Design happens after those answers exist. Code happens after the design does. I write the front end myself, so what gets drawn is what gets shipped, at the weight and speed it was drawn at.
I work best with owner-led businesses: studios, consultancies, trades, clinics and small software teams. People who answer their own email and want a site they can understand, update and defend. If you need a hundred-page platform with six committees signing off on the footer, I am probably not your person. If you need one website that genuinely works, I am.
How I work
Clarity before cleverness
If a visitor cannot say what you do within five seconds, no animation is going to rescue the page.
Performance is a feature
Every font, script and image has to earn its place. Budgets are set at the start, not apologised for at the end.
Built to be handed over
You get a site you can edit, a structure you can extend, and plain-language notes on how both work.
Services
Five things I do, and do properly.
Most projects use three or four of these together. Each one can also be bought on its own if that is genuinely what you need.
Web Design
Interface and layout work grounded in what the page actually has to achieve, not in what looked good on a moodboard.
- Site structure and page hierarchy
- Type scale, colour system and spacing rules
- Responsive layouts tested down to 320px
- Design files another developer could build from
Web Development
Front-end code written by the same person who drew the design, so the finished page matches the intent.
- Hand-written, framework-appropriate front-end
- Content models and CMS integration
- Forms, bookings and third-party integrations
- Semantic, keyboard-accessible markup
Branding for Web
Enough identity work to make the site feel like one considered thing, without a rebrand you did not ask for.
- Logo and wordmark refinement
- Colour and typography systems built for screens
- Tone of voice and headline direction
- A short brand sheet, not a sixty-page manual
Performance & SEO Basics
The unglamorous groundwork that decides whether anyone finds the site and whether they stay once they do.
- Core Web Vitals work on real devices
- Image, font and script budgets
- Titles, descriptions and structured data
- Sitemaps, redirects and crawl hygiene
Care & Maintenance
A site is not finished at launch. Monthly care keeps it fast, current and free of the small rot that sets in quietly.
- Dependency and security updates
- Content, section and copy changes
- Uptime, form and error monitoring
- A named person who answers the email
Work
Selected projects, described honestly.
Six recent builds. Open any one for the brief, the constraint that shaped it and what actually changed afterwards.
Furniture studio2026
A catalogue site for a small-batch furniture studio, built so a two-person team can publish a new piece without opening a support ticket.
Specialty roaster2025
A roaster site where the subscription flow is the shortest path on the page, and the tasting notes are readable on a phone in a queue.
Dental practice2025
A practice site organised around the three things patients actually arrive to do: find opening hours, understand a treatment, and book an appointment.
Boutique law firm2024
A restrained, text-first site for a five-partner commercial firm, where credibility comes from the writing rather than the imagery.
Guesthouse2024
A small guesthouse site built to win direct bookings back from the aggregators, with rooms, rates and availability in one uninterrupted read.
Construction2024
A trades site that treats the project archive as the sales argument, with each job documented properly instead of reduced to a gallery thumbnail.
Komunique
A small web design agency, deliberately kept that way.
KOMUNIQUE is the studio I run. It exists because good web work keeps getting sold in the wrong shape: either a template dressed up as a strategy, or a six-month engagement with four account managers between the client and the person doing the work.
The studio stays small on purpose. You talk to the person designing your site, and that same person writes the code. When a specialist is genuinely needed, a photographer, a copywriter, an illustrator, I bring one in and manage them, rather than pretending the skill is in-house.
What that means for you
One point of contact
The person you brief is the person who builds it. No handover, no account layer, no telephone game.
Fixed scope, fixed price
You get a written scope and a number before anything starts. Changes are quoted, not absorbed into a surprise invoice.
You own everything
Code, design files, domain, hosting account, content. No proprietary builder holding your site hostage.
How a project runs
Discovery
Understand the business before touching a pixel.
- A working session on customers, competitors and constraints
- An audit of what currently exists and what it is costing you
- A written scope with the number attached
Design
Structure first, surface second.
- Page structure and content hierarchy agreed before visuals
- Two directions explored, one taken forward and refined
- Every state drawn, including empty, loading and error
Build
Written by hand, reviewed as it goes.
- A staging link from the first week, updated continuously
- Accessibility and performance checked during the build
- Content loaded properly, not pasted in the day before launch
Launch
Ship it, then make sure it stays shipped.
- Search visibility, redirects and analytics configured
- A short handover session and written notes you can keep
- Thirty days of adjustments included as standard
Have a project in mind?
Send a few lines about what you are building and what is not working right now. You will get a considered reply, not a calendar link.
Blog
Notes on building for the web.
Working opinions on design, performance and the parts of a web project that go wrong before anyone opens a design tool.
Design5 min read
Why your homepage should not explain everything
Most homepages fail by trying to answer every question at once. The job of the first screen is narrower and much harder: make the right visitor certain they are in the right place.
Read the articlePerformance
A font budget is a design decision
Typefaces are usually chosen in a design tool where they are already installed and instant. On the real web they are network requests, and treating that as an engineering problem is how sites end up slow and ugly.
Process
The discovery call I run before every project
A good first conversation is not a sales call with questions in it. Here is the structure I use, the questions that consistently earn their place, and the answers that tell me to walk away.
Accessibility
Contrast is not a checkbox
Passing a contrast checker is the beginning of legible design, not the end of it. Weight, size, surrounding colour and screen conditions all move the result after the ratio says you are fine.
Build
What a small business actually needs from a CMS
Content systems are usually specified for the client the agency wishes they had. Most small businesses need something much narrower, and giving them more than that is how sites stop being updated at all.
Contact
Tell me what you are building.
A few lines is plenty to start. What the business does, what the site needs to do, and roughly when you would like it live.
- Emailhello@komunique.studio
- Phone+49 30 5683 4210
- StudioBerlin, Germany
- RepliesWithin one working day